CHARLES &
KEITH – the go-to label for stylish
footwear, handbags and accessories – announces that
ITZY will be joining the
CHARLES & KEITH family as its newest global brand
ambassador. Fresh off releasing their comeback album,
CHECKMATE, ITZY kicks off their appointment by
fronting the brand’s Fall 2022 campaign, debuting this
season’s key style, Lula patent bags and shoes. The
campaign speaking a distinct visual language –
confident and commanding – which captures the Lula’s
high gloss attitude and ITZY’s magnetic presence. A
celebration of freedom and authenticity, the girls show
how they remain true to their style be it on-cam or off-
duty.
Renowned for their breakout anthems, including
“DALLA DALLA” and “ICY”, the girls are the beacon of
pop culture: music artists, social media sensations, and
arbiters of fashion. The quintet scored one of the
biggest Billboard debuts for a new K-pop act when they
broke into the scene in 2019, and have since bagged
multiple hit singles. With themes of independence and
self-love running through their lyrics, ITZY constantly empowers their fans to
express themselves and live boldly with an authentic and unapologetic spirit.
“It’s an honour to be introduced as the new global brand ambassadors of
CHARLES & KEITH! We’re so excited for this new relationship as we’ll be able to
show our unique chemistry, and the many new sides of ITZY with the brand,” said
ITZY. “Please stay tuned for more ITZY and CHARLES & KEITH moments in the
future!”
“We could not be more thrilled to have ITZY join the CHARLES & KEITH family as
the newest face of our brand,” said brand co-founder, Keith Wong. “As the voice of
a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s
what makes them the perfect addition to our family.”
The campaign featuring ITZY officially goes live on 16 August 2022, and the fall
collection will be available in retail stores and on CHARLESKEITH.COM in August
2022.
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